Read that again! For better, or worse, first impressions are packed with power. When it comes to presenting your home on the open market – you won’t get a second chance to wow.
Just like the modern age of internet dating – once your face (or home) is out there, there’s no going back. It can be a scary proposition, the first time you dip your toe in the choppy waters of the ever-changing housing market. Will you get many clicks? How many prospective buyers will make a date with your agent to view? And the biggest question of all…is ‘the one’ out there?
So what’s the solution? Exactly the same approach as when dating – give it your all!
In the search for true love, would you be impressed by a dirty, wrinkled outfit, a date who booked you into a restaurant where you had to wait hours for service and where the décor was dreary and dated and the menu was full of spelling mistakes? Of course not. Who would be?
It’s the same for those of us searching for our dream home. Nobody’s pulse will quicken at poorly lit photography of bedrooms with creased duvets, bathrooms cluttered with shampoo bottles and descriptions riddled with typos as they search Rightmove.
Going ‘all in’ with your marketing the first time gives you the very best chance of selling your home for the best price in the shortest timescale.
Don’t risk the browser scrolling by because your lead image or opening caption is dry.
So, what exactly is the cost of a bad first impression? Well, even if you’ve managed to get the viewer through the door, there’s a good chance they won’t return for a second viewing. Even if you somehow address the concerns raised from the bad first impression, those doubts will still linger, often resulting in a below asking price offer, for those vendors fortunate enough to secure an offer.
In order to make a splash for all the right reasons, you need to nail that behind-the-scenes marketing prior to launching on the market.
Styling
Eye for detail is everything. Plump pillows perfectly positioned, fresh cut flowers in a vase in the entrance hall, the right selection of literature neatly fanned on the coffee table and cream cakes mouth wateringly poised on the kitchen counter. If your potential viewers can visualise themselves with a cup of coffee in hand relaxing on your sofa, you’re part way towards the sale. Our unique marketing approach is carefully designed to transport potential buyers into a world that they’ll wish was theirs.
Photography
It’s a fine balance to strike, presenting a home that is at once a blank canvas in which buyers can visualise themselves, whilst providing a subtle glimpse at the lifestyle you could lead if those four walls were your own. That’s why our photographer’s keen eye captures the discreet details others might miss. Which is why on our photoshoots you’ll only find crisp, clean sheets, balanced uplighting and subtle accessorising. Our attention to detail in the build-up to the photoshoot means that our professional photographer is able to capture your home in its very best light, accentuating its key features and creating captivating snapshots of a life your buyer will find themselves yearning to lead.
Writing
Complementing our stunning photography, our professional copywriter will take viewers on a captivating journey through your home. Breathing life beyond the images, revealing key details and allowing a behind-the-scenes view of both the home itself and its position in the local area.
Design
All beautiful portraits deserve their own perfect, bespoke frame. Our graphic designer will present your home in the manner it deserves, working closely with the team to capture your home’s unique features and character in print. Creating a unique logo to help your home stand out from the crowd, our stylish brochures are a tangible piece of merchandise that buyers will reach for time and again – spurring them into viewing your home.
For more information on our bespoke marketing and how it can help your home make a resounding first impression, contact us here.
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