When we launched Wainwrights, we needed to decide where we would position ourselves. After all, there are several traditional estate agents in your area, all long-established. What would make us different? And would it be the kind of different you, your family and your friends would want in an estate agent?
So we looked at brands we admired, like Airbnb, Apple, Uber and Innocent Drinks, and compared those with brands that have failed, like Kodak, Blockbusters and Woolworths. What were the differences? What made one brand a huge success, whilst others disappeared without trace?
We realised it’s because the best brands stand for something.
Starting with our single motivating purpose, we knew our 'why', instinctively:
"to help people enjoy the experience of moving home."
After all, moving home often is not a great experience; we know we can change that.
So how would we do that?
“by unconditionally placing our clients at the absolute centre of everything we do."
Our photography and brochures are truly exceptional; we are very proud of them, and our clients love and treasure theirs.
Finally, we needed to define our ‘what’. What do we actually do?
“We are a customer experience company that sells homes."
Which leads us to our motivating purpose:
“We are a customer experience company, dedicated to helping people enjoy the experience of moving home, by unconditionally placing our clients at the absolute centre of everything we do."
Are you interested in selling with Wainwrights Estate Agents?