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Marketing and Brand

We are surrounded by branding every day and it is crucial in our decision making process. Estate Agency is no different and with so much competition a first class brand is paramount.

The Wainwrights brand is central to our success and we have been raising the standard of Estate Agency since 1999. The flag has become a ‘Standard’ of excellence and the sign of a professional, committed and successful agent.

We consistently market the brand across the region through our digital magazine, newspaper advertising, bold For Sale and To Let boards, direct marketing cards, window cards, sales particulars and through our prominent high street offices. As well as all the major portals including Rightmove, Zoopla and Primelocation.

We pride ourselves on being at the forefront of Estate Agency technology and strive to put ourselves ahead of the competition. We utilise the latest tools to not only give us the edge over our competitors but also to help us sell or let houses.

Our day to day management software is a fully live and fully web based software solution allowing the flexibility to work from anywhere at any time on almost any internet connected device. Keeping you in close contact to what is happening at the office when you’re out on the road. It is a complete solution for both sales and lettings including property management and financials. It even works on Apple iPad which is great for taking out on valuations to show clients in real time how you will market their property and even how many people you could match their property to.

Our website is paramount to our online marketing and is constantly evolving to remain current and cutting edge. It is fully interactive and integrates with our software allowing our current clients access to their file to get live updates on how the marketing of their property is going 24 hours a day including how many viewings with feedback, how many offers, how many emails have been sent out to applicants and any advice we may have for them. Applicants can also bookmark favourite properties, request more information or arrange a viewing at the click of a button.

We like to provide as much information to any visitor to our site, to keep them interacting with us and also to position ourselves as the experts in our local area. All our sales properties come with a mortgage calculator letting whoever searches know very quickly if it is affordable or not.

Every Wainwrights office has their own Microsite where they can include team information, contact details and local marketing advice, as well as links to all their properties for sale and to rent. We also offer comprehensive guides to aid selling or letting making our website a one stop shop for everything ‘Property’.

We also understand that people are digesting information very differently now than they were 5 years ago. With the advent of mobile devices such as the iPhone people are starting to access the internet “on the go” on devices with small screens. Our website is fully responsive meaning it scales down to fit any screen size. It works across all mobile platforms meaning that whoever searches for us will be able to find property regardless of the device they are using. Couple this with our dedicated iPhone application available on the Apple App Store and our Android App available on Google Play there really is no stone unturned when it comes to searching for property 24/7 with Wainwrights.

We also utilise the latest online marketing tools to increase a property’s exposure to potential buyers and tenants, meaning we always stay ahead of the competition. Social Media has become a very important marketing tool and we have all of the latest social sharing facilities built in to the website allowing vendors, landlords, buyers and tenants to share properties to canvas opinions and virally market to friends and family.

As well as our website we advertise all of our properties on the major portals including Rightmove, Prime Location and Zoopla, with millions of potential buyers and tenants daily.

Our marketing isn’t just limited to online and we continue to invest heavily into printed advertising with local newspapers, a monthly digital magazine as well as consistent canvassing through mail drops and direct mail cards.